New $2.5-million grant will help poor buy fresh, locally grown produce, By Russ Parsons, May 8, 2014, Los Angeles Times: “Market Match, an innovative program that aims to increase the amount of fresh produce available to low-income families by providing them matching funds to shop at farmers markets, has received a $2.5-million grant from First 5 L.A. that may as much as triple its reach over the next five years. The program provides a dollar-for-dollar match for all EBT and WIC recipients, up to $10 per week. The program has grown rapidly over the last four years, but this grant will allow it to expand its reach and standardize what previously had sometimes been a hodgepodge of rules and benefits…”